Annual Profile 2009 - Introduction by the COO
The full annual profile can be seen as an E-paper version here
2009 - Insight broadens our outlook
I won’t hesitate in calling 2009 a tough year. As we look back at the highlights of 2009, we can safely say that, as feared, it was a year marred by financial crisis – not only for us, but for many others as well. The whole sanitation sector suffered as a result of fluctuations in the construction industry, causing even well-established HWS companies to come under severe pressure.
The financial crisis cannot be said to be one of our making, as in no way does it reflect problems linked to Pressalit Group’s business foundation. Rather the crisis is rooted in a global meltdown in which we have no part. This said, it is inevitable that we have been affected by its repercussions and have had to act accordingly. As early as the beginning of 2009, it became clear that our annual revenue budgets were no longer realistic. The annual accounts show that Pressalit Group’s turnover for the year amounted to DKK 460.3 million, which is 14% lower than in 2008. Nevertheless we were able to respond to the situation quickly and substantially reduce our costs thanks to an extraordinary effort. Unfortunately this meant parting company with a number of dear colleagues, which proved difficult for everyone in the company.
A black zero on the bottom line
Our annual earnings before interest and taxes (EBIT) show a modest profit of DKK 1.6 million – corresponding to a “black zero” on the bottom line. This must be viewed as a satisfactory result in light of the current crisis. We have benefited from tight financial management, which together with the reduction in stocks has had a positive impact on our liquidity. The company also has a sizeable equity ratio, despite the fact that a few years ago the banks tried to convince us that this was passé.
At a time of intense focus on costs, it is good to see that throughout 2009 we have been able to improve productivity in our plastics factory. As the global economy begins to move from recession towards recovery, we know we have a sustainable streamlined company geared to the future. We have made the right investments that equip us for global competition – not least our decision to build a new toilet seat production facility in Thailand in 2010.
Generational shift
In terms of ownership, the company has undergone a generational shift inasmuch as my brother, and former COO Erik Boyter, sold his shareholding in the company in October. My mother, Fay Boyter, also decided to sell the majority of her shares in the company at the close of 2009. This means that Kim Boyter and myself have acquired their shares and now each own 45% of the A shares in Pressalit Group A/S. Fay Boyter continues to own the remaining 10% of B shares.
Insight and outlook
The Executive Committee has used the year to look beyond our own borders. We have visited nearly all our international distributors – excellent strategic business partners crucial to our two core business areas. This has taken us to such faraway destinations as Japan, Israel, Spain and Australia.
This annual profile therefore focuses on our international outlook, but equally the insight yet another year of financial hardship has given us.
Happy reading!
Dan Boyter,
Executive Vice President